Why Twitter Matters

When I speak with news clients about their social media strategy, they almost always indicate that they focus exclusively on Facebook. Why? “Reach,” they say, “and traffic.” It’s no question Facebook remains a force in internet users’ lives, but to ignore other platforms—especially Twitter—is to be derelict of your duties to curate the largest potential audience for your brand and its content. That’s especially because Twitter is far more predictable […]

This is What the NFL Teaches Rookies About Domestic Violence, Sexual Assault, & Child Abuse

The NFL season kicks off tonight after what feels like a quiet offseason; the major stories in pro football have mostly come recently, with significant contract renewals and one high-profile retirement. The dreaded, euphemized “off-the-field” issues felt smaller, though perhaps that’s because it was a team owner facing charges of a salacious crime this time instead of a player.  Regardless, a number of NFL players faced or are facing criminal […]

Putting to bed the myth that video games are linked to mass killings

In a nationally televised address Monday morning, President Trump outlined his targets of blame for this past weekend’s mass killings in El Paso and Dayton, and among them fell “the gruesome and grisly video games that are now commonplace.” That echoed numerous others from the past 36 hours: Video games, of course, have been the bogeyman for explaining mass killings since Columbine 20 years ago; while it’s a common trope […]

Texas’s Dan Patrick gets everything wrong with “We won’t let our kids even pray in our schools”

While Republican leaders have refused to discuss yesterday’s two mass killings on CNN—that network’s Jake Tapper noted on-air that all of Texas’s state leaders and U.S. Senators declined invitations to appear on the network—Lieutenant Governor Dan Patrick did drop by Fox & Friends to discuss the white supremacist terror attack that killed 20 people at an El Paso Wal-Mart. During that appearance, he blamed the epidemic of massacres on the […]

How to Sabotage Your Message

Maybe you have the best idea in the world. A plan to explain life, the universe, and everything; a solution to the world’s biggest problems; or maybe just a campaign to change a few people’s minds. Ideas don’t, however, speak for themselves—they need you to do that, and a lack of planning can be an idea’s worst enemy. There are two major ways people sabotage their own messages: through poor […]

How We Increased Deadspin’s Twitter Audience By 2,500%

When I joined the staff of Deadspin, the site—which had just celebrated its sixth birthday—had only 40,000 followers on Twitter. By the time I left in 2018, it had over a million. Here’s what we did to make that happen. Deadspin’s Twitter presence when I arrived was essentially limited to tweets sent out automatically by Gawker’s then-CMS, GED. The tweets were, simply, a headline and a link. Realizing that engagement […]

Metaphors and Miracles: Image Repair and New York City After 9/11

The September 11, 2001 attacks dealt not only a harsh blow to the lives of those directly affected, but to the economies of each city as well – particularly New York. Travel and tourism, a significant part of the New York City economy, took a sharp downturn in the months following the terrorist attacks. The attacks cost 400,000 individuals their jobs and resulted in a decrease of $2.8 billion in […]