How We Increased Deadspin’s Twitter Audience By 2,500%
When I joined the staff of Deadspin, the site—which had just celebrated its sixth birthday—had only 40,000 followers on Twitter. By the time I left in 2018, it had over a million. Here’s what we did to make that happen. Deadspin’s Twitter presence when I arrived was essentially limited to tweets sent out automatically by Gawker’s then-CMS, GED. The tweets were, simply, a headline and a link. Realizing that engagement […]
