How to Sabotage Your Message

Maybe you have the best idea in the world. A plan to explain life, the universe, and everything; a solution to the world’s biggest problems; or maybe just a campaign to change a few people’s minds. Ideas don’t, however, speak for themselves—they need you to do that, and a lack of planning can be an idea’s worst enemy. There are two major ways people sabotage their own messages: through poor […]