Why Twitter Matters
When I speak with news clients about their social media strategy, they almost always indicate that they focus exclusively on Facebook. Why? “Reach,” they say, “and traffic.” It’s no question Facebook remains a force in internet users’ lives, but to ignore other platforms—especially Twitter—is to be derelict of your duties to curate the largest potential audience for your brand and its content. That’s especially because Twitter is far more predictable […]
